The Brief
Vitalis Institute takes what its directors learned coaching Formula 1 drivers, NBA players and hedge fund managers, and teaches it to everyday professionals and their organisations. Their buyers are executives and companies booking workshops and keynotes, and they expect the polish of any professional adviser.
The old homepage didn't speak to them. It opened on one soft question over pale peach arcs, followed by a strip of dark, abstract photography. It was atmospheric, but it never said what Vitalis does or how to work with them.
A Clean Bento Layout
I redesigned the homepage around a bento layout. Every section sits in its own rounded card on a warm neutral background, with the same corners, padding and spacing throughout. Each card does one job (the mission, testimonials, what Vitalis does, the directors, the offerings), so visitors can scan the page and stop at the part that matters to them.
The page now opens by saying plainly what Vitalis offers: "Build greater capacity for the way you live and work."
Navy, With Hints of Orange
Vitalis's orange is a strong colour, and a page full of it reads as loud rather than credible. I introduced a deep navy gradient for the hero and the key cards. It gives the page the calm, considered tone of a professional services firm, and white type sits on it cleanly.
The orange is saved for the moments that matter: a short bar beside each section heading, the buttons and the announcement banner. Because it's used sparingly, it always points to the next step.
Offerings Up Front
Vitalis offers four things: the Vitalis Reset program, a performance assessment for organisations, workshops and keynotes. Each now has its own card, with the navy tint over real event photography and, where there's a page to go to, an orange button straight to it.
On Mobile
On phones the cards stack into a single column and keep their rounded corners and spacing, so the page feels as composed as it does on desktop.
Outcome
Designed and built in Webflow in about two weeks, the new homepage is clear about what Vitalis offers, credible to a corporate audience, and still recognisably theirs.
