Selected work
Recent client builds. Flick between them, then open the full case study.
October 2026
I built Speedcubing Australia's website in 2023. Three years later I redesigned it on a refreshed brand, with live WCA competition data, rebuilt records pages and a full accessibility and SEO pass before launch.
In 2023 I rebuilt Speedcubing Australia's website from a grey page of links into a proper Webflow site, with a competition map, a records database and a CMS the volunteer committee could run themselves. You can read about that build in the 2023 case study. By 2026 the site had done its job, but it was showing its age. SCA also had a refreshed brand on the way. So, as SCA's Website Coordinator, I redesigned and rebuilt it.
The goals came straight from three years of watching how people used the site: - Help newcomers. A big share of visitors have never been to a competition. Parents, schools and venues land on the site from Google wanting to know what speedcubing even is. - Make records feel like news. National records are the most exciting thing in Australian cubing, and the site should treat them that way. - Look like the new brand, without losing what people liked about the old site.
The redesign is built on a brand refresh by Hong Kong based designer Julienne Pancho. My job was turning it into a design system that would hold together across every page in Webflow. The palette still comes from the cube itself: green and yellow as the primary colours, with blue, orange, purple and red in support. Everything is set in Open Sauce Sans. Cards are drawn like stickers on a cube, with a thick dark border, generous rounded corners and a hard offset shadow, and that one treatment is reused for competition cards, record cards, buttons and filter chips so the whole site feels like one object. Colours, type sizes and spacing are Webflow variables, so future changes happen in one place.
Writing
Notes on Webflow, Shopify and front-end development, from building sites for clients.
The checks I run before any website goes live: phones, links, accessibility, speed, search and forms. Most of it is work nobody notices until it's missing.
Read the article: The Pre-Launch Checklist I Run on Every WebsiteMost business websites belong in Webflow, most online stores belong in Shopify, and a few projects need to be built in code. Here's how I decide, and the client projects that landed on each side.
Read the article: Webflow, Shopify or Next.js? How I Choose a Platform for a WebsiteSixty-five Rubik's Cube competitions and two World Championships have shaped how I plan, build and launch websites more than I expected. Five lessons from the cube that I use at work.
Read the article: What Speedcubing Taught Me About Building WebsitesFirst published in the SLATE Media newsletter
Why businesses are moving their websites from WordPress to Webflow: fewer plugins to babysit, faster pages, more design freedom, less to worry about on security, and what a move actually involves.
Read the article: Why More and More Companies Are Ditching WordPress for WebflowExpertise
End-to-end across design, development and strategy — from the first wireframe through to launch.
End-to-end Webflow builds optimised for CMS flexibility, editor experience and client handoff.
Webflow developmentCustom Shopify themes and e-commerce experiences designed to convert and built to scale.
Shopify developmentBridging creative vision and performant code with Next.js — accessible, fast and built to last.
Next.js developmentDiscovery, wireframing and information architecture that turns business goals into intuitive interfaces.
