Selected Work
Featured Projects
Sippy Tom
2025-01
A complete brand refresh and Webflow site for a boutique Brisbane cafe — delivered in two days to meet a tight budget.
The Brief
Sippy Tom is a boutique cafe nestled inside the historic Winchcombe Carson Woolstores in Brisbane's Teneriffe — a place for relaxing, socialising, and great food and drinks. When the team came to us, they had an existing site that no longer reflected who they were: muted, dated, and missing the warmth and personality of the actual venue. The catch? They needed the site delivered on a small budget.
The Challenge
A two day budget for a full website build is not a typical project timeline. There's no room for lengthy revision cycles or exploration phases. Every decision had to count from the start. The brief was clear: lean into the cafe's fun, social personality. The space is vibrant and eclectic — the brand needed to match that energy.
Brand Refresh
Before writing a line of code, the brand was refreshed. The old logo was a generic serif wordmark in dark maroon tones. The new identity took a bold swing: a chunky retro-display typeface in terracotta orange, paired with playful abstract line work that reflects the relaxed, social atmosphere of the venue. The brand was rolled out immediately to physical touchpoints — takeaway cups, coasters, and A-frame signs — so the new look launched simultaneously across digital and physical. This brand refresh was led by the in-house graphic designer at SLATE, leaving me to run the website build from start to finish.
Expertise
Building digital
experiences.
End-to-end across design, development and strategy — from the first wireframe through to launch.
Webflow Development
End-to-end Webflow builds optimised for CMS flexibility, editor experience and client handoff.
Shopify & E-commerce
Custom Shopify themes and e-commerce experiences designed to convert and built to scale.
Front-End Engineering
Bridging creative vision and performant code with Next.js — accessible, fast and built to last.
UX & Strategy
Discovery, wireframing and information architecture that turns business goals into intuitive interfaces.
Let’s talk.
I’m available for freelance work and collaborations.