I build custom Shopify themes for brands that have outgrown a stock template, so the store feels made for its audience rather than modified from someone else's.
Custom Liquid sections and templates for the homepage, collections and product pages, so the layout follows the brand instead of the theme.
Product grids with some life in them. On We Got The Chocolates, hovering a product tilts and lifts the card, and a panel beside the grid describes whichever product you're looking at.
Details people talk about. The same store hides five icons around the page; find them all and a discount code appears. Listeners posted their finds on Instagram before placing their first orders.
More than a shop. Membership application forms, podcast players and video heroes sit alongside the products, so a store can also be the home for a community.
Mobile first. Most shoppers arrive on a phone, so every section is designed at phone width before desktop.
How a project runs
Discovery. What you sell, who buys it, and what the store needs to do besides sell.
Design. Built around your brand and your products.
Build. Custom sections in Liquid that your team can rearrange in Shopify's theme editor.
Launch. Tested on phones, tablets and desktops, with products, collections and checkout working end to end.
A custom Shopify build for one of Australia's fastest-growing comedy podcasts — dark, bold, and packed with surprises.
02FAQs
Common questions
Do you build custom Shopify themes or modify existing ones?
I build custom themes with hand-written Liquid sections for the homepage, collections and product pages, so the layout follows your brand instead of a stock template's.
Can I edit my store after it launches?
Yes. Every section is built so your team can add, rearrange and edit it in Shopify's theme editor, and products and collections are managed in Shopify's admin as usual.
Will my store work well on phones?
Yes. Most shoppers arrive on a phone, so every section is designed at phone width first, then tested on phones, tablets and desktops with checkout working end to end.
Can a Shopify store do more than sell products?
Yes. On We Got The Chocolates the store also handles membership applications, podcast players and video, so it works as a home for the community as well as a shop.
How do we get started?
Send me a message on LinkedIn with a little about what you sell and what your store needs to do. We'll start with a discovery chat about your products and customers.
