This is the original 2023 build. Three years later I redesigned the site on a refreshed brand — read the 2026 case study.
The Organisation
Speedcubing Australia is the not-for-profit, volunteer-run governing body for competitive Rubik's cube solving in Australia. They coordinate dozens of WCA-sanctioned competitions each year across every state, maintain a database of national and oceanic records, and support a community of thousands of competitors aged 5 to 85.
Their old site was a plain grey page with a basic list of links and a spinning Rubik's cube GIF. It had no records database, no map, no personality, and no way to dynamically update content without editing raw HTML.
Design Direction
The rebrand drew directly from the Rubik's cube itself: a bold, multi-colour system using green, yellow, and orange — the face colours of a standard cube. Typography is heavy and confident, with orange pill-shaped CTAs and green/yellow alternating table rows that make data instantly scannable.
The design deliberately feels energetic and approachable — this is a community sport, not a corporate organisation. Every page needed to reflect that.
The Build
The site was built in Webflow with a heavy focus on CMS architecture and interactive features.
Competition Finder
The Competitions page features a List/Map toggle: switch between a colour-coded tabular list of all upcoming events, or an interactive Google Maps embed with pin markers for each competition location. Competitors can quickly find events in their state and click through to the WCA registration page.
National Records Database
The Records page is the centrepiece of the rebuild. Each Australian National Record (ANR) and Oceanic Record (OcR) has its own CMS entry containing:
- The record holder's photo
- The time/result
- The competition where it was set
- An embedded video of the solve (where available)
- A quote from the competitor
A featured slider on the homepage cycles through recent record-breaking moments, giving the community a reason to return to the site regularly.
Content Management
Because the organisation is entirely volunteer-run, the CMS was architected so that non-technical committee members can update all content — adding new competitions, updating records, and managing team members — without any developer involvement.
Outcome
The rebuild transformed Speedcubing Australia's digital presence from a static afterthought into a genuine community hub. The records database in particular has become a key feature that the community engages with — tracking records, watching solves, and following Australian competitors at the world stage.
The site is also significantly faster and more accessible than its predecessor, with a mobile-first layout that works for competitors checking competition details on-site.
